Category
Being found
Domain names, search engines and how clients actually reach you.
3 articles
All Categories
Articles in "Being found"
Website, Google Business, Instagram: what an independent actually needs
The three channels do different jobs, and only one of them is yours. Here is what each is for — and what to skip.
Aug 04, 2026
1min
30
Why your clients cannot find you (and where they go instead)
Word of mouth still works. It just ends with a search now — and that search happens with or without you.
Aug 04, 2026
1min
30
Subdomain or your own domain: how to choose
Both work. One costs nothing and is ready today, the other is yours for good. Here is when each is the right answer.
Aug 03, 2026
1min
212